Digital media and marketing industry in confident mood with revenues and wages predicted to rise over the next twelve months
The digital media and marketing industry remains confident despite the pandemic’s impact, with 64% predicting revenue to increase over the next 12 months, with 18% believing it will be up by more than 50%, according to research from Bluestripe Group and its publication New Digital Age.
Other findings included:
63% will be attending fewer conferences over the next year
83% will prioritise small events and roundtables
90% fear recession in the year ahead
56% fear both a second wave and the death of the cookie
57% believe the pandemic will make greater diversity harder to achieve because of increased difficulties in new talent entering the industry. Just over 40% also fear money will not now be available to finance diversity initiatives
The BLUESTRIPE GROUP & NEW DIGITAL AGE Q3 2020 DIGITAL ADVERTISING INDUSTRY SENTIMENT TRACKER report, featuring comment from Alexis Faulkner, Head of FAST, Mindshare; Jon Mew, IAB UK, Chief Executive; Peter Markey, CMO, TSB; Justin Taylor, MD, Teads; Ben Walmsley, Commercial Director, Publishing, News UK and Katy Howell, CEO, Immediate Future.