Founded in 2017 by three TMT industry veterans, Bluestripe Group is a new type of B2B marketing services business made up of three units which offer integrated PR, content and media services to companies in the technology, media and telecoms sectors.
BLUESTRIPE COMMUNICATIONS
One of the UK’s leading B2B PR agencies for the telecoms, media and technology sectors.
BLUESTRIPE CONTENT STUDIOS
A creative hub, offering high-quality written, video, audio and digital content.
By bringing together PR, media and content under one roof, Bluestripe Group can offer clients creative, impactful and integrated B2B PR, content, marketing and lead generation campaigns that reach key decision makers.
Bluestripe Group works with companies from across the technology, media and telecoms sectors with a particular expertise in the marketing/advertising, media owner, fintech, edtech, agency and mobile industries. The company has worked with major brands including Snap, Nextdoor, Xandr, Newsworks and Teads.
Our Team
ANDY OAKES
managing DIRECTOR
Andy has been in the tech and digital space since 2000 at titles such as Mobile Communications International, New Media Age, Reputation Online, MediaBriefing, and Media Post. Most recently, Andy was Global Managing Director and Head of Content at The Drum where he helped grow the magazine from a small provincial title to a respected global publication. He drove the editorial direction and set the commercial strategy during a period of dramatic growth and industry plaudits, including winning multiple PPA awards. Andy has a wealth of experience in this space and a contacts book to match. He is regularly asked to speak and moderate at industry events.
LYDIA OAKES
DIRECTOR
Lydia has over 20 years’ PR experience in-house, agency side and as an independent consultant, specialising in working with technology and marketing clients.She has developed a reputation for building brand awareness which has contributed to successful acquisitions by major corporations. These include Lombardi Software acquired by IBM and I Spy Marketing acquired by iProspect, part of Dentsu Aegis Prior to co-founding Bluestripe, Lydia worked directly with clients and as a consultant with agencies including Origin Communications, Bijou PR and Hothouse Communications. She also spent two years in-house as head of marketing for performance marketing agency iProspect, building its marketing team, and driving its internal and external communications.
JUSTIN PEARSE
director
Justin has worked in the digital media industry for twenty years, spanning journalism, branded content and PR. He founded and ran the award-winning Drum Studios, the branded content arm of The Drum, before joining Digiday to launch its creative content agency Custom in Europe. Previous to The Drum, Justin spent two years as Associate Director at PR agency Bite, and was a journalist for 16 years, working at titles including IT Week and ZDNet, ending up as Editor of New Media Age where he spent 12 years in total. He has appeared regularly on television, radio and in the national press as an expert on digital media, from BBC’s Newsnight to Channel 4 News.
PATRICK HERRIDGE
CHAIRMAN
Patrick is an entrepreneur and communications expert with more than 20 years experience in PR, digital and social media. Patrick was the founder of Parys Communications, one of the leading specialist PR agencies for the technology, media and telecoms sectors. Having built this into one of the UK’s top 100 PR agencies, he sold the business to MWWPR, one of the US’ largest independent PR agencies, in 2015. He went on to become UK Managing Director and then UK Chairman of MWWPR. He has worked with major clients in the media, technology and telecoms sectors including News UK, the BBC, Channel 4, Sky, Bloomberg and Three UK Patrick is also a co-founder of Social360, the corporate social media monitoring specialist.
Ethos
