CHALLENGE

As an adtech vendor you want advertisers to hear about you - you know you can revolutionise their business, but it is difficult to reach the right people at the best of times. Add in a global pandemic and it becomes doubly hard to get in front of their agency decision makers. 

SOLUTION

Using the New Digital Age’s unrivalled access to the top digital media agencies, advertisers and influencers, it has created the Innovation Sessions - a virtual event series which enables adtech vendors to pitch to a group of senior media agency people who are specifically interested in reviewing new technology and platforms. 

Adtech vendors get to pitch to six media agency leaders in the morning and then are selected to have more detailed conversations with three leaders and their teams in the afternoon sessions. 

RESULTS

x3 adtech vendor/agency contracts as a direct result of the events.