Bluestripe Connect is a commercial strategy and business acceleration service that supports AdTech and media businesses’ growth through a unique combination of commercial and communications consultancy and execution.
It brings together experienced consultants and practitioners with in-depth experience in the AdTech and media marketplaces to help businesses build, develop and communicate their commercial propositions.
Unlike traditional business development offerings, Bluestripe Connect seamlessly integrates commercial strategy and communications, helping businesses to develop their proposition, communicate it to their target audience and close the loop with active lead generation.
The service can support businesses at any stage of their development, from new entrants looking to develop their commercial proposition to more established businesses who are looking to drive additional leads and growth.
Services
Market positioning and analysis
Analysis of market fit and appetite, pricing strategies, competitor analysis and target audiences.
Commercial strategy development and optimisation
Development of entry strategy, market positioning and phasing, cost planning and localisation of products and services.
Communications infrastructure
Building the infrastructure for communications outreach, including marketing messaging, identifying target audiences, collateral, staffing and support requirements.
Media relations
Proactively engaging with target media to communicate client’s propositions to drive awareness in market.
Content
Rich content marketing programmes designed to drive awareness amongst and engagement with target audiences.
Events
Face-to-face and virtual events that facilitate direct engagement with target leads and drive broader awareness.
Go to market
Proactively generating qualified leads through outbound sales and inbound contact created through the communications activity.
GET IN TOUCH WITH OUR MEDIA TEAM
To talk to us about our media services, get in touch with us directly.
Our People
Lisa Menaldo
Since starting her career in print as Sales Manager at IPC Media (now TI Media), Lisa was among the first to see the arrival of the digital revolution. In the late nineties, she joined 24/7: only the fourth employee outside the US and the first to lead the UK and EMEA commercial teams. Since then, she has spent 20 years at the head of the advertising and technology curve.
Lisa also launched and held the position of UK Managing Director of Bannerconnect, an international programmatic trading company. Following the company's acquisition by GroupM for Xaxis, Lisa oversaw a continual flow of agency business by supporting the redesign, roadmap and technical development of innovative programmatic tools. Lisa was instrumental in overseeing the definition of rules for the different business models, training of teams across the agencies and also consulting on new GroupM business models and client pitches.
Determined to continuously push new boundaries and expand her knowledge, Lisa took the helm as UK MD at Subline Skinz —launching the company’s innovative skin-based offering to an international audience.
Prior to launching the Advisory Collective Lisa was CRO then CEO of Chalk Global one of the largest independent full-service digital media agencies and Boxing Social the No1. destination for all boxing related content, news and video
Lisa is also a Co-Founder in the Digital Leading Ladies network, an all-inclusive group of nearly 200 senior woman in advertising and technology sector and Non-Executive Director to Crate Media Group and Scale Digital.
Ellie started her career over 20 years ago in regional press at Northcliffe Newspapers and then at Trinity Mirror. After a few years at VNU Business Publications working in the B2C sector Ellie moved to digital. Firstly working in online recruitment for the Guardian News & Media website Workthing.com and then moving to ad network Adlink Media where she transitioned into Managing Director.
In 2011 Ellie launched QUISMA – GroupM’s leading performance marketing specialists into the UK. Tasked with growing, leading and running the business working in partnership with the GroupM agencies as well as working alongside sister company Xaxis. A role which meant that she regularly presented to c-suite at both agencies and brands.
Ellie has been consulting since 2015, working with Dentsu Aegis on the integration of Amnet into the wider media planning and buying arm Amplifi as well as companies such as Adform, BMB Agency, Goodstuff Communications, Ligatus and Turk Telekom.
An ambassador for the online industry, Ellie is also a champion for inclusivity sitting on the AdTECH London advisory board and co-founder of Digital Leading Ladies Group which was created as an informal and inclusive group in 2018 and currently comprises 200+ of the most senior and entrepreneurial women in the digital advertising industry.
In 2018 Ellie was appointed Non-Executive Director of Look Ahead Housing & Care Ltd, a position that enables her to take her digital knowledge and understanding into the public sector.